FMCG

FMCG teams communicate at scale every day across distributors, dealers, retailers, promoters and end customers. The challenge is not just reach, it is speed, accuracy and measurable response.

With the right messaging and automation layer, your launch updates, scheme announcements, stock alerts and store level instructions reach the right audience in minutes. This keeps your distribution network aligned and reduces manual follow ups.

Our FMCG solutions combine Bulk SMS, Voice campaigns, WhatsApp journeys and Virtual IVR to support product launches, retailer engagement, complaint capture and market surveys. You get delivery reports, response tracking and easy integrations with CRM or ERP.

Benefits	Bulk SMS	Voice SMS	WhatsApp	Virtual IVR
Broadcast launch updates, schemes and operational instructions to dealers, distributors, retailers and teams across India.	✔	✔	✔	✔
Build product wise opt-in customer lists for offers, feedback and repeat purchase campaigns.	✔	✔	✔	✔
Integrate messaging into existing or new systems like ERP, CRM and distributor apps for automated alerts.	✔	✔	✔
Promote new product launches with targeted campaigns and track responses by region, channel and audience type.	✔	✔	✔	✔
Run SMS or WhatsApp contests and lucky draws with keyword based entry and automated acknowledgements.	✔	✔	✔	✔
Conduct market surveys and collect feedback from retailers and customers with instant analytics.	✔	✔	✔	✔
Use short codes, missed calls or IVR as a single touchpoint for customer queries and dealer support.	✔	✔	✔	✔
Register complaints through SMS, WhatsApp or IVR and route them to the right team with reference IDs.	✔	✔	✔	✔
Create product or event based games, quizzes and engagement flows to boost recall and participation.	✔	✔	✔	✔
Run polls and voting for consumers or internal teams and get instant results with automated summaries.	✔	✔	✔	✔

Typical FMCG use cases include distributor stock updates, scheme communication, retailer onboarding, complaint capture and customer feedback loops. All campaigns can be scheduled, segmented and tracked with delivery reports and response analytics.

What Client Says?

testimonials

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