Role of SMS in the digital age
In today's digital era, the education system has also become smarter than before by adopting technology. Schools, colleges, coaching centers and universities are now moving beyond traditional communication mediums to digital communication. In this context, Bulk SMS has emerged as an easy, cheap and fast medium, which is proving to be a boon for educational institutions.
This blog is a case study that shows how an educational institution strengthened its communication system by using Bulk SMS, improved communication between parents and students and saved time and money.
Case Study: "Gyandeep Coaching Classes, Patna"
Introduction to the Institute
'Gyandeep Coaching Classes' is a leading coaching institute in Patna which teaches students from class 9th to 12th. Besides this, it also prepares for competitive exams like NEET & JEE. A total of 1200 students & 25 teachers are working in the institute.
What was the problem?
Earlier, this institute used to use only notice board or phone calls to give notices, send fee reminders and inform about holidays. This led to many problems:
• Information could not reach every student on time.
• Phone calls consumed more time and human resources.
• Phone calls consumed more time and human resources.
Solution: Use of Bulk SMS
In 2022, the institute started taking Bulk SMS service through a digital marketing company. For this, they got DLT registration done with an authorized SMS service provider and SMS API integration done with a CRM.
How Bulk SMS has changed the educational institution?
1. Real Time Communication: Now any notification—class cancellation, exam timetable, fee due date—is sent directly to the student and parent’s mobile via SMS. This ensures instant access to information.
Example: “Dear Parents, please note that tomorrow’s 10th Maths class is cancelled. The next class will be on Monday.”
2. Fee Reminder and Payment Tracking: Fee due reminders are sent via SMS, which has increased the fee collection rate by 35%.
Example: “Dear Parents, your ward’s fee due for the month of May is ₹2500. Please pay before the 10th.”
3. Exam and Result Updates: Students are notified of exam date, roll number and result via SMS. This has improved transparency and preparation during exams.
4. Admission and Promotional Campaigns: Using Bulk SMS, the institute promoted its admission campaign which brought in 20% more students.
Example: “Admissions open for NEET 2025 batch at Gyandeep Coaching! Limited seats. More details: 9876543210”
Other Benefits of Bulk SMS in Educational Institutions
| Benefits | Details |
|---|---|
| Cost Savings | Bulk SMS is a much cheaper medium than advertising or phone calls |
| Time Savings | Thousands of people can be informed in just a few seconds |
| Tracking Facility | SMS delivery report shows whether the message was delivered or not |
| High Open Rate | SMS has an open rate of 98%, which is higher than any other medium |
| Language Facility | Institutions can also send SMS in local languages, like Hindi or regional languages |
Major categories of use of Bulk SMS in education sector
1. Schools: Attendance report, parent-teacher meeting notification, holiday announcement.
2. Colleges: Semester dates, exam schedule, internal marks.
3. Coaching centres: Demo class alerts, fee due reminders, study material links.
4. Online learning platforms: Course updates, workshop alerts, promotional SMS.
• Success in the language of statistics.
• Gyandeep Coaching Classes achieved results in 6 months by using Bulk SMS.
• Fee recovery rate: increased from 65% to 88%.
• Student attendance: increased by 10%.
• Information delivery time: reduced from 24 hours to a few seconds.
• New admissions: 20% more than last year.
How to setup Bulk SMS?
1. Get DLT registration: As per TRAI norms, all organizations are required to be registered on DLT.
2. Create SMS templates: Create templates for the messages to be sent.
3. Choose SMS provider: Choose a reliable and fast delivery Bulk SMS service provider.
4. Integrate with CRM or ERP to trigger SMS automatically.
FAQs
Yes, provided you are DLT registered and all SMS templates are approved.
Yes, it's possible to send SMS in Hindi & any other languages through Unicode support.
It depends on the volume and provider. Usually 10 paise to 25 paise per SMS.
Yes, integration with ERP/CRM can send automatic SMS like: "Aapka Bachcha Aaj School Nahi Aaye."
• Promotional SMS: Promotional message related to admission or offer. Does not go to DND number.
• Transactional SMS: Important information related to exams, fees, holidays etc. Also delivered to DND numbers.
Both have their own utility. But Bulk SMS is more faster, cheaper & has a higher open rate.
Conclusion
Bulk SMS has become an essential and useful tool in the education sector. Be it student attendance, fee reminder or admission promotion—it is the cheapest, most effective and fastest medium for every work. If every educational institution adopts it in the right way like ‘Gyandeep Coaching Classes’, then it can definitely revolutionize its communication.
If you also want to start Bulk SMS service for your institution, then contact a reliable service provider like Covalent Softwares & make your communication system digital today.
