Email has been a long standing instrument in the world of digital marketing. In any case, the reality is that nowadays, most emails are either cleared out unopened or end up specifically in the spam folder. In difference , Bulk SMS and Voice SMS are channels that reach clients specifically and get their attention instantly.
Why are both messages more important than mail?
Nowadays, customer behavior has changed. Individuals keep their mobile phones with them always, but they as it were check their e-mail once or twice a day. This is the greatest reason why Bulk SMS and Voice SMS have essentially higher open and response rates compared to e-mail.
1. SMS is read almost instantly
The biggest advantage of Bulk SMS is that a notification appears on the phone as soon as the message arrives. Most people read SMS messages within minutes. According to a few reports, the open rate for SMS is over 90 percent, whereas the normal open rate for mail is between 15 and 25 percent.
When you require to send an offer, OTP, appointment update or important data, SMS becomes the most dependable medium.
2. Less clutter, more focus compared to email
Today, an average client gets a handful of special emails each day. As a result, most emails go unnoticed. This is not the case with SMS. The number of SMS messages in a mobile inbox is limited, so each message gets attention.
3. Voice SMS makes an enthusiastic connection
Voice SMS, or automated voice calls, are especially viable for clients who incline toward listening to reading. In a country like India, where many individuals prefer communication in their local language, Voice SMS demonstrates to be very effective.
For offers, installment updates, service updates, or political and social messages, Voice SMS evokes a faster reaction since the human voice makes an quick association.
4. Clearer and more effective Call to Action
The Call to Action in Bulk SMS and Voice SMS is very clear. For example:
“Click on this link”
“Press 1”
“Respond today”
In emails, CTA links often get lost in the clutter. SMS, on the other hand, uses short, direct and clear messages that prompt the user to take immediate action.
5. No dependence on the internet
Internet access is necessary to read emails. However, SMS and Voice SMS work even without an internet connection. This is why they are just as effective in rural and semi urban areas as they are in metropolitan cities.
Even with low network coverage or slow internet, your message reaches the customer.
6. Higher level of trust and credibility
People generally associate SMS with important and official information. Banks, e-commerce companies, schools, hospitals and government institutions mostly use SMS and voice calls. This automatically builds trust in this medium.
This is not the case with email, as the number of spam and phishing emails has become very high.
7. Better Response Rate
Along with a higher open rate, the response rate is too higher for SMS and Voice SMS. Clients react rapidly, tap on the link or follow the instructions given on the call.
With e-mail, the client considers, "I'll see at it later," and that e-mail regularly never gets opened.
8. More results at a lower cost
Bulk SMS and Voice SMS may appear somewhat more costly than e-mail marketing, but considering the response and conversion rates, they demonstrate to be more cost effective. You get superior results from the right people with less messages.
9. Real-time delivery and reporting
With Bulk SMS and Voice SMS, you instantly know whether the message was delivered or not and whether the call was connected or not. This helps in rapidly improving and optimizing the campaign.
This process is slower and less reliable with mail.
10. Combining both is possible with the right strategy
It would be wrong to say that email is useless. But when quick consideration, speedy response and wider reach are required, Bulk SMS and Voice SMS far surpass e-mail. The best methodology is to utilize mail as a supporting channel and SMS as the essential communication tool.
FAQ
Yes, Bulk SMS is far more effective than mail in terms of open rates and response rates.
Voice SMS is very useful for banking, real estate, education, healthcare, political campaigns and local businesses.
Yes, both SMS and Voice SMS work without a web connection.
Yes, if DLT registration and TRAI regulations are followed, Bulk SMS is totally secure and legitimate.
No, keep email as a supporting channel and use Bulk SMS and Voice SMS for instant messaging.
