In today's time, every small or big business, institution or organization wants that its message reaches its customers directly and quickly. Be it an offer, any information, OTP or any alert - everything is needed immediately on the mobile today. Bulk SMS fulfils these needs. This is a medium through which you can send the same message to thousands and lakhs of people simultaneously, that too in a few seconds.
What is Bulk SMS?
Bulk SMS means sending SMS in large numbers at one click. That is, you can send the same message to thousands or lakhs of people at once. These messages reach the mobile, such as offers, alerts, OTP, promotional messages etc.
Example:
Suppose you have a shop and you want to inform 1,00,000 customers simultaneously about "50% discount". With Bulk SMS, you can send this message to everyone in one click.
Types of Bulk SMS
Bulk SMS are mainly of two types:
1. Promotional SMS
• It is used for promotions – such as discount offers, sales, new product information, etc.
• These SMS are not sent to DND (Do Not Disturb) numbers.
• Time limit: Can be sent only from 9 AM to 9 PM.
• Mostly used by marketing companies, shops, brands, etc.
Example:
"Get 50% off at our shop this Sunday. Only for one day!"
2. Transactional SMS
• It is used to give important information – like OTP, balance alert, booking confirmation, school notice etc.
• These SMS can also be sent to DND numbers.
• Can be sent 24x7 – i.e. anytime of the day or night.
• Banks, schools, hospitals, government institutions etc. use it.
Example:
"Your account no. 1234 has been withdrawn ₹10,000."
How to send Bulk SMS?
To send Bulk SMS, you need an SMS platform or service provider like Covalent Softwares.
How it works:
• Prepare the data: First, you create a list of mobile numbers. These can be numbers of your customers, clients or target audience.
• Create the message: Then you write a short and sweet message that you want to send (up to 160 characters).
• Use the SMS tool: Using a platform from a provider like Covalent Softwares, you load this message and add all the numbers.
• Press the send button: The SMS is sent to everyone in one click.
• Reporting: You get a delivery report – which numbers received the message and which failed.
Benefits of Bulk SMS Service
Now let's know why Bulk SMS has become so popular and why every small and big business uses it:
• Fast Delivery: Your message reaches thousands of people in a few seconds.
• Low Cost: It is much cheaper than other advertising mediums like newspaper, TV or banner.
• Mobile Friendly: Every person has a mobile, and SMS opens even without internet.
• High Open Rate: The opening rate of SMS is more than 90%. That means most people definitely open and read the SMS.
• Correct Targeting: You can send SMS to your customers based on their language, location, age or interest.
• Help in Branding: By sending SMS repeatedly, customers start recognizing your brand.
• Real Time Reporting: You can see how many SMS were sent, how many were delivered, how many responded etc.
Who can use Bulk SMS?
Bulk SMS is useful in almost every sector:
| Sector | Use |
|---|---|
| Shopkeeper | Offers, new product information |
| School-college | Notices, fee reminders, results |
| Hospital | Appointment reminders, reports |
| Bank/finance | Transaction alerts, OTP |
| Religious institutions | Event reminders, donation requests |
| Political party | Campaign, rally information |
| E-commerce | Delivery status, offer updates |
| Event company | Delivery status, offer updates |
What is required to send bulk SMS?
• DLT registration: The government has made DLT (Distributed Ledger Technology) mandatory to control telemarketing. You have to register the sender ID and message template.
• SMS service provider: Like Covalent Softwares – which gives you complete technical support.
• Mobile number database: It is important to have the data of the people to whom you want to send SMS.
• Creative message: Which says more in less words – like offer, CTA (Call To Action), link etc.
Why Buy Bulk SMS from Covalent Softwares?
Covalent Softwares Private Limited is a trusted IT and Digital Marketing company providing Bulk SMS, Voice SMS, WhatsApp API and other services for many years.
• DLT Approved SMS Services.
• Instant Delivery and Live Reporting.
• 24x7 Customer Support.
• OTP, Transactional and Promotional SMS Facility.
• API Integration Facility.
• Customized Plans and Affordable Rates.
How to run a successful Bulk SMS campaign?
1. Choose the right audience – Always make a list of target customers.
2. Create a crisp message – Explain the offer in 1 line.
3. Make sure to add CTA – Like “Call Now”, “Click on the link” etc.
4. Keep track of the timing – it is important to send SMS at the right time.
5. View reports and learn – to improve next time.
Conclusion
Bulk SMS has become an important part of today's business world. It is a medium that is fast, cheap and most of all effective. Whether you are running a shop, school, hospital or a big company - Bulk SMS is a great tool for you.
If you also want to take your business to new heights, then contact Covalent Softwares today and start your Bulk SMS service.
