Okay. So here’s the deal. You’ve probably heard the term “digital marketing” thrown around like it’s some big fancy thing. It’s really not. I used to think it was something super technical too, but it’s just… promoting stuff online. That’s it. Nothing wild.
So picture this: You open Instagram. There’s a reel about a local pizza place. You click. Next thing you know, you’re ordering that pizza. That whole journey? That’s digital marketing in action. You didn’t get a flyer. Nobody called you. It just happened online.
Now if you run a business or even a side hustle, you probably want people to know you exist, right? That’s where this thing comes in. Instead of shouting in the dark, you show up where people already hang out—on their phones, laptops, whatever.
There are a bunch of ways to do it. You could post cool stuff on social media. Or maybe you write blogs that help people. Some folks run ads, some send emails, some just show up when you search stuff on Google. All of it works, in different ways.
Look, you don’t need to be some digital marketing pro or anything. I mean, half the time it’s just knowing who you're even trying to talk to. Like, who would even care about what you’re offering? Where are they scrolling? What makes them stop and look? Once you get a feel for that—stuff just clicks.
Let’s say you sell handmade soaps. Instead of just waiting for someone to randomly find you, you could post behind-the-scenes stuff, share tips for skincare, maybe even run a small ad that says “natural soaps that don’t dry your skin.” That’s it. That’s marketing now.
Honestly, you don’t even have to be perfect with it. Most people aren’t. Just be helpful. Be real. Show up. Over time, people start to trust you. And that trust? It turns into clicks. And those clicks? They can turn into sales.
Don’t overthink it. Post the thing. If it works, awesome. If it flops, cool—move on. Honestly, it’s all trial and error. Like, you kinda figure it out as you go. No rules written in stone here.
Last thing I’ll say: if this all feels like too much, don’t worry. Everyone starts somewhere. You don’t need to do all the digital things all at once. Start messy, but start.
