Today, every small or big business is present on the digital platform. If your business is not online, you are away from thousands of customers who are searching for products and services on the Internet. But the real question is – how much money should be spent on digital marketing?
This article will give you complete information about setting the right budget, making strategy and getting better results even at low cost.
Why is the digital marketing budget important?
Digital marketing is not just the name of running advertisements, but it is the strongest strategy to get the right identity of your brand and increase sales. If you work without budget planning, then neither will the account of expenses be kept nor the right results will be achieved.
By setting the budget, you will know how much to invest on SEO, Google Ads, social media and email marketing.
It helps you reach your target audience.
The budget framework improves ROI (Return on Investment).
Conclusion: With a fixed budget, you will be able to use every channel properly and keep marketing expenses under control.
What does the digital marketing budget depend on?
Expenses are different for every business. There is no fixed formula for this, but it is based on some key points.
Business Size:
Small Business: ₹9999 to ₹49,999 per month
Medium Business: ₹50,000 to ₹1,99,999 per month
Big Brands: ₹1,99,999+ /month
Industry:
Sectors like e-commerce and real estate have higher expenses.
Expenses are relatively less in the local service or education sector.
Target Area:
It costs less to run ads at the local level.
The budget increases manifold at the national or international level.
Conclusion: How much you should spend depends on your business vertical size and target audience.
How to set the right budget?
Many businesses think that digital marketing is very expensive, but in reality, if there is proper planning, it proves to be beneficial for any business.
• Spend 7–12% of your revenue on digital marketing.
• Small businesses can start with ₹20,000–₹50,000.
• Larger businesses should spend a large part of their budget on online marketing.
• Every month you can analyze your ROI and change strategy.
Conclusion: When you decide the budget, focus on the future profit.
How to do digital marketing on a small budget?
Even if your budget is limited, smart planning can give good results.
• Run Facebook and Instagram ads on a low budget.
• Get free traffic by creating a profile on Google My Business.
• Do blogging and content marketing.
• Adopt email marketing, it is economical and effective.
Conclusion: By choosing the right platform, you can get good results even on a low budget.
Myths related to spending more
Many people believe that only a big budget can bring better results, while this is not completely true.
More spending does not always guarantee better ROI.
Conclusion: Smart strategy matters money is not important.
FAQs
Most effective method nowadays is content driven SEO with social media ads to deliver quick conversation.
Small business owners can also run ads campaigns to reach their customers and increase brand awareness.
It depends on customers' choice and their needs.
Social media helps in getting brand recognition, but other channels like SEO and Google Ads are also important.
No, success depends not on spending but on strategy, content and targeting.
